Artikel Jurnal ANALISIS PERBANDINGAN PERSEPSI KUALITAS PRODUK (STUDI PADA PRODUK ELEKTRONIK ASAL KOREA DAN JEPANG)

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Abstract: The purpose of this study
is to find out whether or not there are differences in consumer perceptions of
electronic products from Korea and Japan. The hypothesis proposed at
this research is: There are differences in the perception of the quality of Korean and Japanese AC products.

The population in this study were users of air conditioning products from Korea and
Japan in Bandar Lampung. The sample in this study were 200 people
respondents with non probability sampling method with purposive sampling technique.
Kuesionerdis distributed to 100 respondents of Korean AC users and 100 people
Japanese AC users. This analysis is carried out qualitatively and in a
quantitative. Quantitative data analysis was carried out using the test
different (t test) to see differences in consumer perceptions of Korean AC and AC
Japan, qualitative analysis uses frequency distribution.

The results of data analysis indicate that there are differences in perceptions
quality of Korean AC air conditioner and Japanese AC products. This is seen from eight
product quality variables, there are seven product quality variables
perceived differently by respondents, namely performance, suitability, reliability,
durability, service, aesthetics and quality of products that are felt by
consumer. A pleasant experience when using Japanese AC products
make consumers perceive Japanese AC products to be of more quality
good compared to other products.

Keywords: Perception, Quality
Product

Author: Roslina

Journal Code: jpmanajemendd161101



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