Artikel Jurnal PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS INVESTOR PT DANAREKSA MEDAN

Abstract: Data analysis
using path analysis, test the probability value for the first hypothesis
until the seventh hypothesis with the SPSS program. Customer research results
Relationship Management is directly influential positive and significant to satisfaction,
Customer Relationship Management is not
directly has a positive and significant effect on investor loyalty
through satisfaction, service quality directly has a positive and positive effect
significant to satisfaction, service quality not directly have a positive and significant effect
towards investor loyalty through satisfaction, Customer Relationship Management
on a directly have a positive and positive effect
significant towards investor loyalty, quality of service directly
positive and significant effect on investor loyalty, satisfaction
directly have a positive and significant effect on investor loyalty at PT
Danareksa Medan.

Keywords: Customer Relationship Management, Quality
Service, Satisfaction, Investor Loyalty

Author: Titin Farida

Journal Code: jpmanajemendd161176



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