Artikel Jurnal PENGARUH STRATEGIC EXPERIENTIAL MODULES (SEM’s) DAN EMOTIONAL BRANDING TERHADAP BRAND LOYALTY CITRA HAND & BODY LOTION PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS JEMBER

Abstract: Aim
this research is
to analyze the influence of sense, feel,
think, act, and
relate, commonly called
with the Strategic Experimental Module,
and emotional influence
branding against loyalty
Citra Hand & Body product brand
Lotion. The research sample consisted of
70 Faculty students
University of Jember Economics. This research
using linear regression
multiple to test hypotheses.
The results showed
that there is a positive influence
darisense, think, act,
relate, and emotional branding against
brand loyalty. However,
there is a negative influence
from the feel of brand loyalty.

Keywords: Sense, Feel,
Think, Act, Relate, Emotional Branding, and Multiple Regression

Author: Ketut Indraningrat

Journal Code: jpmanajemendd151605



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